SWOT+Analysis

Contributed by Jami

SWOT Analysis for Our Business Plus size trendy office wear


 * Strengths || Weakness ||
 * * We sell plus size clothings for men and women
 * We have themes so that it is easy for customers to select their clothes
 * Designs refresh every 6 weeks
 * Makeover services available
 * Ask a designer” service, where ladies going for dinner and dance, prom nights can ask for help with what to wear, how to accessories… || * As we are a new company, the brand name is unknown
 * As our team is new to the business, we lack the necessary industry knowledge
 * Cannot have a physical store
 * Will not be able to reach out to customers who like to touch, feel and try clothes ||
 * Opportunities || Threats ||
 * * Plus size men and women who dislike shopping, this may be the answer to their problems… order line without the hassle of getting out of your house!
 * Up and coming designers can showcase their new designs on our website. They get the exposure, we may get to set trends.
 * Can use the same platform the sell the plus size lifestyle eg plus size chairs, beds, etc || * Big and beautiful (bab is our direct competitor. They are selling an "attitude"
 * Other general on-line clothes website selling plus size clothes
 * How to get the up and coming designers to showcase their products on our website
 * Are we able to maintain price competitiveness?
 * Are we able to offer “exclusive’ items all the time? ||