Industry+&+Mkt+feasibility

Industry/Market Feasibility ** Key Question ** : Is this a product or service that customers will buy? Yes. Market survey shown that books and clothing is the top product bought online and it will continue to top the list (see attachment [|clothing.jpg])

 Hence, online retail will continue to grow.

• What are the direct benefits to the customer? 1) Convenience  2) Able to mix and match clothes 3) Try fitting before buying è Online (with a fee) or go down to the store to purchase

• Describe the pain or problem that the product or service will solve. 1) Reduce anxiety for unable to try the clothes before buying  2) Shop anytime and anywhere as long as there is internet access. 3) Buy products that are not found or difficult to find locally. OR (If is a portal like virtual mall)  1) Bricks and mortar retail stores are struggling to fight online retail. With this service, it will help to stores especially local designed clothing or small store to expand their customer base. 2) Concierge service for busy people who have no time to shop?  3) Service to purchase items not sold found locally. 4) Reduce the anxiety unable to try and feel the clothing before buying since there is physical store. Customer can stop by the store to try before buying.

• Approximate the size of the market. 1) People who have internet access OR (If is a portal like virtual mall)  1) Bricks and mortar retail stores whom want to fight online retail by providing both online and physical store. This will expand their customer base.

• Where are the customers getting the product or service now? <span style="color: #0070c0; font-family: Arial,sans-serif; font-size: 10pt;">1) Bricks and mortar retail stores  <span style="color: #0070c0; font-family: Arial,sans-serif; font-size: 10pt;">2) Other online store <span style="color: #0070c0; line-height: normal; margin-bottom: 0cm; margin-left: 18pt; margin-right: 0cm; margin-top: 0cm;">OR (If is a portal like virtual mall) <span style="color: #0070c0; font-family: Arial,sans-serif; font-size: 10pt;">1) No existing services since they are selling the products in physical store.

Where are the customers? <span style="color: #0070c0; font-family: Arial,sans-serif; font-size: 10pt;">1) Singapore or Anywhere <span style="color: #0070c0; line-height: normal; margin-bottom: 0cm; margin-left: 18pt; margin-right: 0cm; margin-top: 0cm;">OR (If is a portal like virtual mall)  <span style="color: #0070c0; font-family: Arial,sans-serif; font-size: 10pt;">1) Singapore

• How will we reach them? <span style="color: #0070c0; font-family: Arial,sans-serif; font-size: 10pt;">1) Internet  <span style="color: #0070c0; font-family: Arial,sans-serif; font-size: 10pt;">2) Search Engine, Social Network i.e. Facebook, Twitter, Kaboodle <span style="color: #0070c0; line-height: normal; margin-bottom: 0cm; margin-left: 18pt; margin-right: 0cm; margin-top: 0cm;">OR (If is a portal like virtual mall) <span style="color: #0070c0; font-family: Arial,sans-serif; font-size: 10pt;">1) Stores in shopping malls or individual who sell through blogs/spree

• Why would they purchase from us? <span style="color: #0070c0; font-family: Arial,sans-serif; font-size: 10pt;">1) Virtual fitting room and concierge services <span style="color: #0070c0; line-height: normal; margin-bottom: 0cm; margin-left: 18pt; margin-right: 0cm; margin-top: 0cm;">OR (If is a portal like virtual mall)  <span style="color: #0070c0; font-family: Arial,sans-serif; font-size: 10pt;">1) This portal will help them to expand their customer base as online store is opened 24 hours.

• How many or how much will they purchase from us? Depending on individual buyer ??

• Is this a product or service that other products or service can be expanded over time? • What are the opportunities for growth (scaling)? <span style="color: #0070c0; font-family: Arial,sans-serif; font-size: 10pt;">1) Luxury products  <span style="color: #0070c0; font-family: Arial,sans-serif; font-size: 10pt;">2) Tailored clothing <span style="color: #0070c0; font-family: Arial,sans-serif; font-size: 10pt;">3) Products ranging from Hair care, skin care, accessories, etc.

• Is the industry that the business falls within, large and growing? <span style="color: #0070c0; font-family: Arial,sans-serif; line-height: 14px;">Large but it is still growing?

<span style="color: #0070c0; font-family: Arial,sans-serif; line-height: 14px;">Papers found on Trend on online shopping <span style="color: #0070c0; font-family: Arial,sans-serif; line-height: 14px;">[|singapore internet shopper.pdf] <span style="color: #0070c0; font-family: Arial,sans-serif; line-height: 14px;">[|Q12010OnlineShoppingTrendsReport.pdf] <span style="color: #0070c0; font-family: Arial,sans-serif; line-height: 14px;">[|2010RetailandShopperTrends2010.pdf]