PEST+Analysis

 l Singapore has enjoyed political stability since independence.  l Has a strong legal foundation with regulations and guidelines to protect copyright and intellectual rights that create a secure online environment for users.  l Government support (e.g. Spring Singapore)  l Proactive adoption of e-commerce within the public sector || ECONOMIC  l Regional trading, manufacturing and servicing hub of Asia  l Economic policies (e.g. Singapore Quality Class)  l Funds for e-services to improve social and physical infrastructure.  l Low cost of Internet subscription  l High Speed economic growth rate  l The extremely small size of the domestic market  l Most advanced physical transportation infrastructure in place for supporting e-commerce fulfillment  l Tax incentives for e-commerce related direct foreign investment   ||  l High level of education and income of Singapore population carries positive implications for e-commerce  l Recruitment of foreign talents ( Diversity of culture and demands )  l People are used to shopping in physical shops because of the transportation convenience.  l Online shopping is the trend and fashion for Gen Y and younger population. || TECHNOLOGICAL <span style="margin: 12pt 0cm 0pt 21pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -21pt;"> l High-tech based economy <span style="margin: 12pt 0cm 0pt 21pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -21pt;"> l Advanced Information and Communication Technological (ICT) infrastructure <span style="margin: 12pt 0cm 0pt 21pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -21pt;"> l Plenty of e-service agencies and IT professionals <span style="margin: 12pt 0cm 0pt 21pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -21pt;"> l Innovation as the driver of economy growth    || Contributed by Zhang Dong
 * POLITICAL
 * SOCIAL