Understanding+customers

Contributed by Jami

On-line clothes Business Understanding the customers from the point of view of needs and how they make their decisions.

Definition of Gen X : **young adults at millennium:** the generation of people born roughly during the years 1965 to 1980 Defini tion of Gen Y : **people born in or after 1980:** the generation of people born approximately in or after 1980


 * Part 1: What needs does my business satisfy? **
 * ** Explicit Needs ** || ** Implicit Needs ** || ** Latent Needs ** ||
 * What we want fulfilled immediately and one that we can usually find someone or something to do so quite quickly. || Needs that we don’t have to an urgency to fulfil but somewhere down the road, it will become explicit. || Needs we have at the back of our minds but realise it only when the situation presents itself. ||
 * * A platform to browse and select clothes on-line
 * Check out the latest designs and trends
 * A platform to do shopping if you dislike crowded places || * A place to meet other on-line shopper
 * On-line tailoring service for ladies || * A place to consult the designer if you are not sure where to wear for a party
 * To get a makeover for your party or function that you have to attend ||


 * Part 2: What are my customer’s characteristics and decision-making process? **
 * ** Buyer Characteristics ** || ** Decision-Making Process ** ||
 * * Gen X and Y
 * Like to surf the internet in their free time
 * Love to shop for clothes on-line
 * Budget-conscious indivudals? || * Price is a major consideration
 * Range of clothes must suit their taste
 * Good Service is important… easy to pay, fast delivery
 * Will look at peer reviews on products
 * Will look at other websites for clothes and not stick just to one place to buy ||