A+-+Sales+Pitch

Alex 2 April 2011

Dear All,

This is the sales pitch that me and Jami presented to the lecture (and remaining person) after the class. Lee Wen also help with sales pitch text. Please note that we need to polish this sales pitch for the presentation to Business Angels.

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Do you know that the size of the Singapore online shopping market reached S$1 billion in 2010, and clothing is one of the top products purchased online? Similar to other developed countries, Singaporeans have grown bigger and fatter as compared to two decades ago. 10 percent of Singaporeans are obese.

PLUS LiFe is a company that aims to provide a one stop online store for the plus-sizers who are conscious with their image and want to look good, from clothing to a lifestyle, and also be a platform for local designers to showcase their designs under us.

PLUS LiFe is managed by a good mix of person that has good fashion sense, access to overseas supplier, good management, and sufficient technology expertise. There is only one main competitor – Big AND Beautiful (BAB). Based on the current market situation as well as the growing number of plus-sizers, there is definitely an opportunity in the plus-size market.

And also, we will also provide our customers with the latest fashion news, tips on how to dress, what type of clothes will best complement body shape, health tips, etc. PLUS LiFe will translate the latest trends from the catwalk, celebrities and streets into affordable quality stylish plus-size apparels.

If you want to know more detail about PLUS LiFe, please do let us know.

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Input from lecturer:
 * Bring the size of the market
 * Don't say singaporean getting fatter, instead should bring in the issues with fat people shopping (e.g. don't have places, don't like shop)
 * Provide a value (e.g. provide a manufacturing facilities, can help to retail, find a retailers)
 * Explain about the supply side (e.g. design house, school)
 * Not only the opportunity and problem. must do it without insulting
 * Maximum 2 minutes (our last sales pitch is 2 minutes and 10 seconds)
 * Be carefull on the product --> someone may think we sell diet pills