XLessons+from+flops

25 Feb - Jami Hi All Here are the latest slides and the paper. Have printed the hard copy of the paper.

24 Feb - Verena Hi All See some of my comments. Also did alot of shortening of sentences and grammatical corrections - don't mind ya. :P

23 Feb 11 - Alex Hi All,

Latest files attached.

Regards, Alex

21 Feb 11 - Jami Hi All

- these are the latest slides and the write-up : - pending some more adjustments - have taken into consideration Liming's comments Jami

Dear All,

This page will be used to collaborate the effort for "Team Lesson From Flop" Attached is the draft version of the Presentation Slides, and also the write up (for reference), prepared by Jami and Alex.

Feel free to give input and comments.





Hi, all, I have done some research, and the following are some points i have tought of, hope can contribute.-- Prepared by Liming  ** 1. ** **Strength part-- Time Opportunity ** As the time when Boo was launched in 1998, it was just meeting the circumstance of globally dotcom boom, and before there was not much idea about e-commerce. So considering these two points, for strength part, maybe grabbing this specific opportunity can be seen as a great strength for Boo.

**2. ****Weakness Part— Clumsy Design ** Boo. com, instead of making it easy to shop, the site insists on getting in your face with a clumsy interface. It's as if the site is more intent on making you notice the design than on selling products (Jakob Nielsen, 2000). **3. ** **Threats-- acceptability ** Then as e-commerce was a relatively new idea, as well as still internet was a curiosity to most public, so the acceptability of this sort of online business is another concern which threatening the success of business. **4. ****Last ** <span style="display: block; line-height: 150%; margin-bottom: 0pt; margin-left: 0.5in; margin-right: 0in; margin-top: 0in; text-align: justify;">**<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt; font-weight: normal; line-height: 150%;">Overall, for the conclusion part, maybe we can propose several points to compare the different situations Boo encountered from now, like today e-commerce business is very mature and diversified, customers have accustomed to shopping online, short transaction time…. But still, although the backgrounds are quite different, basic business thinkings not change much. ** <span style="display: block; line-height: 150%; margin-bottom: 0pt; margin-left: 0.5in; margin-right: 0in; margin-top: 0in; text-align: justify;">**<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt; font-weight: normal; line-height: 150%;">PS ****<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 150%;">: In our 7th PPT slide, marketing strategy has been put into the strength part, but I think it is rightly because the implementation of blindness expand plan and over optimistic about market potential leading to their failure, so the wrongly marketing strategy is its fatal. It can be put in the weakness part. **