Online+Shopping+-+Lee+Wen

**Business model** A website that provides customer a complete shopping experience anywhere and anytime at their convenience, where it allows them to 'try on' the clothes before buying them.  Main features will include: - Virtual fitting model (either an avatar or allow motion capture of the customer. - Latest fashion news for tips - Recommendations based on surfing history/purchase history/save history/wishlist OR recommendation based on customer's activities or preferences during registration - Loyalty points/discount/rebate - Exclusive online sales/discount for customers who have purchase above certain amount annually.  Make money by: - Sell clothes online - Offer concierge services for items are hard to get locally or items that are not brought in by the online store

**Competitors** 1. All online retail store (Locally, spree, blogs or stores that delivery worldwide) <span style="display: block; font-family: Tahoma,'Sans Serif',Arial; font-size: 11px; line-height: normal;">2. Physical retail store - Customer who prefers to touch and physically try on the items. <span style="display: block; font-family: Tahoma,'Sans Serif',Arial; font-size: 11px; line-height: normal;">3. Established retail stores that offer online shopping i.e. H&M <span style="display: block; font-family: Tahoma,'Sans Serif',Arial; font-size: 11px; line-height: normal;"> <span style="display: block; font-family: Tahoma,'Sans Serif',Arial; font-size: 11px; line-height: normal;">Examples of competitors: <span style="display: block; font-family: Tahoma,'Sans Serif',Arial; font-size: 11px; line-height: normal;">[] <span style="display: block; font-family: Tahoma,'Sans Serif',Arial; font-size: 11px; line-height: normal;">[] <span style="display: block; font-family: Tahoma,'Sans Serif',Arial; font-size: 11px; line-height: normal;">[|http://www.coast-stores.com] <span style="display: block; font-family: Tahoma,'Sans Serif',Arial; font-size: 11px; line-height: normal;"> <span style="display: block; font-family: Tahoma,'Sans Serif',Arial; font-size: 11px; line-height: normal;">**Market** <span style="display: block; font-family: Tahoma,'Sans Serif',Arial; font-size: 11px; line-height: normal;">People who like online shopping. Mostly Gen X and Y or younger. <span style="display: block; font-family: Tahoma,'Sans Serif',Arial; font-size: 11px; line-height: normal;">Or People who are looking for items that are not sold locally. <span style="display: block; font-family: Tahoma,'Sans Serif',Arial; font-size: 11px; line-height: normal;"> <span style="display: block; font-family: Tahoma,'Sans Serif',Arial; font-size: 11px; line-height: normal;">**Note:** <span style="display: block; font-family: Tahoma,'Sans Serif',Arial; font-size: 11px; line-height: normal;">Online retail will be stiff competition. However, we proper positioning and target group focus it may be still viable. <span style="display: block; font-family: Tahoma,'Sans Serif',Arial; font-size: 11px; line-height: normal;"> V: Both Jami and I agree that this can possibly be money-making. My only concern is if we are able to create the prototype for the purpose of this project. Alex, can? :P <span style="display: block; font-family: Tahoma,'Sans Serif',Arial; font-size: 11px; line-height: normal;"> <span style="display: block; font-family: Tahoma,'Sans Serif',Arial; font-size: 11px; line-height: normal;">**Virtual fitting websites** <span style="display: block; font-family: Tahoma,'Sans Serif',Arial; font-size: 11px; line-height: normal;">http://www.styku.com/business/ <span style="display: block; font-family: Tahoma,'Sans Serif',Arial; font-size: 11px; line-height: normal;">http://www.psfk.com/2010/07/a-virtual-fitting-room-for-online-shoppers.html <span style="display: block; font-family: Tahoma,'Sans Serif',Arial; font-size: 11px; line-height: normal;">http://www.focusonstyle.com/Call-My-Stylist/virtualmakeovers/WomenSTYLE <span style="display: block; font-family: Tahoma,'Sans Serif',Arial; font-size: 11px; line-height: normal;"> <span style="display: block; font-family: Tahoma,'Sans Serif',Arial; font-size: 11px; line-height: normal;">**An article that puts down virtual fitting** <span style="display: block; font-family: Tahoma,'Sans Serif',Arial; font-size: 11px; line-height: normal;">http://www.flatfrogblog.com/2010/07/20/virtual-fitting-rooms-ecommerce/